ON THE RUN
Bringing a Canadian Brand to the U.S. Market
CHALLENGE
When Canadian-based convenience chain On the Run entered the U.S. market, they needed a partner who could translate their brand vision into reality - fast. Launching during their prototyping phase meant every decision was under the microscope: fixtures, finishes, and layouts had to be tested in real-world conditions. At the same time, On the Run faced the pressure of balancing design intent with cost, ensuring that their U.S. expansion could scale without compromising brand standards or profitability.
SOLUTION
We partnered with On the Run to bring their brand into the U.S. by focusing on practical, scalable solutions. Through extensive value engineering, we tested design concepts in real-life applications to determine what worked and what didn't. This process not only optimized store performance but also identified opportunities to adjust elements for greater cost efficiency. The result was a refined prototype that maintained brand identity while setting the foundation for smarter, more cost-conscious rollout across the U.S.
TESTIMONIAL
"The site looks amazing and we're getting great feedback from our customers and shareholders. Tell the entire team thank you for bringing this full-circle for our organization"
ON THE RUN
